Art today is defined by its relationship to money as never before. Artists no longer simply make art, but package, sell, and brand it

Art today is defined by its relationship to money as never before. Artists no longer simply make art, but package, sell, and brand itConventional boundaries within the art world have collapsed, and artists now think ever more strategically about how to advance their careers. In Art of the Deal: Contemporary Art in a Global Financial Market (free access to Introduction) Noah Horowitz thoroughly exposes the inner workings of the contemporary art market, explaining how this unique economy came to be, how it works, and where it’s headed. He takes a unique look at the globalization of the art world and the changing face of the business, offering the clearest analysis yet of how investors speculate in the market and how emerging art forms such as video and installation have been drawn into the commercial sphere.

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