Art and Money. Artists no longer simply create art, they make markets

Art today is defined by its relationship to money as never before. Artists no longer simply make art, but package, sell, and brand itConventional boundaries within the art world have collapsed, and artists now think  strategically about how to advance their careers. In Art of the Deal: Contemporary Art in a Global Financial Market Noah Horowitz thoroughly exposes the inner workings of the contemporary art market, explaining how this unique economy came to be, how it works, and where it’s headed. The book takes a unique look at the globalization of the art world and the changing face of its business, and offers the clearest analysis yet of how investors speculate in the market and how emerging art forms such as video and installation have been drawn into the commercial sphere. Making art is about making markets — and this book artistically ans systemically reveals how this really occurs.

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