The Age of the “Concept Creators”

Gilles Deleuze, an eminent French philosopher and political theorist:

These days, information technology, communications, and advertising are taking over the words “concept” and “creative”, and these “conceptualists” constitute an arrogant breed that reveals the activity of selling to be capitalism’s supreme thought, the cogito of the marketplace. Philosophy feels small and lonely confronting such forces, but the only way it’s going to die is by choking with laughter.

Deleuze, Gilles. 1995. Negotiations. Columbia University Press. (p. 136)

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