What ‪Money‬ Wants: An ‪Economy‬ of Desire

What in everyday life is an obvious truth, namely, that in some sense or another, people want money— is basically unthinkable in economic terms. Herein lies the starting point for the main argument of What ‪Money‬ Wants: An ‪Economy‬ of Desire, a groundbreaking book by Noam Yuran. If desire for money in itself is rejected by economic thought, then an idea of money as on object of desire is a point of departure for an elaboration of a comprehensive alternative to contemporary ‪economics‬. Conceiving the desire for money not as a pathological aberration (“greed”) but as fundamental economic reality necessitates a radial shift not only in concept of money but also in conceptions of what commodity is, what economic behavior is, and what the economy is. So, what would economics look like if it acknowledged desire for money?
Through the works of Thorstein Veblen, Georg Simmel, Max ‪Weber‬ and Karl ‪Marx‬, Noam Yuran in intellectually engaging manner shows how money permeates economic reality, from finance to its spectacular double in our consumer economy of addictive shopping. Rich in colorful and accessible examples, from Charles Dickens (juxtapositing him with Adam Smith) to Reality TV, this outstanding book debunks the mainstream economics perspective and lays out a radically different economic ontology.
Keith Hart (who wrote the book’s preface) noted that “When I read this book, I am alternately thrilled and enlightened, confused and frustrated… You just might be reading one of the formative tracts of our time”. Arjun Appadurai simply praised: “A brilliant book”. I also enthusiastically endorse this book that will ultimately change the way you think about money. (Free access to the Introduction)

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One comment

  1. Yes, yes, yes! What is taught in traditional economics is all theory shorn of the emotional (and theological) realities.
    Glad to see more voices joining this chorus.

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